On April 21st, co-president and CEO David Srere will speak at the CMO Club's Thought Leadership Summit in New York, while Thomas Mueller, global dynamic media director, addresses the audience at ad:tech San Francisco.
In his presentation, David will challenge chief marketing officers (CMO) to explore their organizational purpose—the difference an organization seeks to make in the world. CMOs will learn how to use Purpose—an inside-out marketing approach—as a powerful brand alignment tool that transforms employees into brand ambassadors.
At ad:tech in San Francisco, Thomas Mueller will address a gathering of interactive marketers in a discussion about digital demographics. Specifically, Thomas will stress the importance of connecting with the boomer generation—a highly influential group of consumers. Thomas will reveal key insights into the boomer mindset and share the case studies of three organizations that have implemented successful campaigns targeting this group.
Speaking at the CMO Club and ad:tech offers Siegel+Gale two unique opportunities to share its "Simple is Smart" branding perspective with the marketing community.
Tailored exclusively for top marketing executives, The CMO Club was created as a forum for CMOs to gather in a free-flowing exchange of knowledge and insights. The club was founded in 2007 and today serves over 700 members.
Known as "the event for digital marketing," ad:tech San Francisco represents one event in a large lineup of conferences and events produced by ad:tech expositions, LLC. ad:tech produces interactive marketing events held in New York, San Francisco, London, Paris, Shanghai, Singapore, Sydney and Tokyo.
About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world's most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.
The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai and Shanghai and strategic partnerships around the world.
Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.
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