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AT&T Unveils New Wireless Store in Peabody

Tuesday, May 18, 2010

Store Offers Hands-On, Interactive Retail Experience for Customers on the North Shore.

PEABODY, Mass. -- As people's lives become increasingly mobile and fast-paced, and to address the growing demand for advanced wireless data products and services, AT&T* today announced the opening of a new wireless retail store in Peabody.

The store, located in the Northshore Mall in Peabody, has a state-of-the-art, hands-on design to engage customers and provide a "try before buy" service experience. Trained sales consultants will provide demonstrations of a wide range of wireless products. Shoppers can also test out various advanced wireless data applications including GPS navigation, mobile social networking or mobile television.

The Northshore Mall store is led by Sean Parkinson and has a staff of seven employees who are trained to assist customers — both business and consumer — with purchasing decisions, customer service and technical support. Hours of operation are Monday through Saturday 10:00 a.m. – 9:00 p.m., Sunday 12:00 p.m. – 6:00 p.m.

The store, which officially opens today, will celebrate with a ribbon cutting on Friday, May 21st at 9 a.m.

AT&T operates 48 AT&T-owned retail locations in Massachusetts. Its products and services are also available at a number of other authorized dealers and national retail locations.

To find out more details about AT&T's coverage in Massachusetts or anywhere in the United States, consumers can go to http://www.wireless.att.com/coverageviewer/. The online tool provides up-to-date wireless coverage information for specific locations. The tool can measure the quality of coverage based on a street address, intersection, ZIP code or even a landmark.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. The Samsung Strive™ is just $19.99 with minimum $20/mo data package purchase and a wireless voice plan with a new two-year agreement.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.



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