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NTT DOCOMO Unveils 20 New Handsets

Tuesday, May 18, 2010

- More diverse lineup offers greater individuality -
Products & Services

TOKYO, JAPAN --- NTT DOCOMO, INC. announced 20 new handsets for launch on or after May 21, including 17 models in the four main series of FOMA™ 3G handsets - docomo STYLE series™, docomo PRIME series™, docomo SMART series™ and docomo PRO series™ - plus three docomo Smartphone models.

The new models and their planned launches are as follows:

docomo STYLE series

Distinctive mobile phones designed like accessories and offered in a wide variety of fashionable designs and colors for individuals who want to project the latest “look.”
F-07B May 21, 2010 (fixed) Convenient two-way portrait/landscape screen and a slim, quick-opening clamshell body
F-08B June 2010 Waterproof phone with cute dimple-like recession that illuminates when touched
L-04B June to July 2010 Candybar phone with ergonomically contoured body, designed in collaboration with Studio Conran
N-05B June 2010 Stylish phone with advanced camera functions, designed in collaboration with Francfranc
N-06B June 2010 Five color variations and an amazing 2,000 animated pictograms preinstalled
P-05B June to July 2010 Elegant body with twinkling illumination, with one version designed in collaboration with kate spade new york
P-06B July to August 2010 Waterproof phone featuring touchscreen and curved body
P-07B September to October 2010 Simplified, user-friendly phone with curved body contours and five color variations
SH-08B June 2010 Compact, waterproof body, designed in collaboration with fashion brand EMILIO PUCCI
SH-02B
marimekko July 2010 Stylish phone featuring vivid colors, designed in collaboration with popular Finnish brand marimekko

docomo PRIME series

Full-feature mobile phones for the maximum enjoyment of video, games and other entertainment by people who love to explore the latest multimedia.
F-06B June 2010 Waterproof, two-way screen, 13.2-megapixel camera for shooting Full HD video, and Wi-Fi access-point capability
N-04B May 27, 2010 (fixed) 12.2 mega-pixel camera, equipped with quick-launch feature, for shooting HD video
P-04B May 26, 2010 (fixed) Two-way screen and 13.2 mega-pixel camera with quick-launch and auto-focus features
SH-07B May 28, 2010 (fixed) Waterproof AQUOS SHOT phone featuring 12.1-megapixel CCD for shooting Full HD video

docomo SMART series

Sophisticated mobile phones for busy people who want to live productively and enhance the management of their professional and private lives.
N-07B June to July 2010 Slim body with angled slider screen and long-life battery, designed in collaboration with amadana
SH-09B July 2010 Extra-thin 11.4-mm phone with multiple dictionaries for business users who need answers fast

docomo PRO series

Most advanced high-spec mobile phones for those who love cutting-edge digital tools and can’t get enough of the newest, hottest technology.
N-08B August 2010 QWERTY keyboard, large 4.6-inch screen, long-life battery and Wi-Fi access-point capability

docomo Smartphone
LYNX
SH-10B July 2010 5-inch touchscreen and QWERTY keyboard for bloggers and active users of social media
dynapocket
T-01B June to July 2010 4.1-inch touchscreen and QWERTY slider keyboard with customizable, easy-access user interface
BlackBerry®
Bold™ 9700 July to August 2010 Popular smartphone brand for business users, featuring QWERTY keyboard and trackpad

New Services and Features

Along with the new handset lineup, DOCOMO will introduce many new or updated services and features, including high-definition video recording, Wi-Fi access-point capability, designer-collaborated styling and a new healthcare support service.

* i Bodymo™ mobile health-support service (launches May 21)
o Turns mobile phone into a handy tool for monitoring daily physical activity and food intake, based on which the service provides health advice and tips.
o Records daily pedometer counts, jogging/walking course distances/times, etc.
o Accelerometer allows user to test body reflex, balance, etc.
o Presents calorie intake/burn in graphs and advises about diet and nutrition based on dietary data entered by user.
o Costs just 157.5 yen monthly (excl. packet charges).
* Six designer-collaborated models
o Users can match their handset to favorite fashions, interior designs, etc.
o The six models are: EMILIO PUCCI, a luxury brand known for its geometric prints; “kate spade” and “marimekko,” which are popular for their vivid pop colors and textures; Studio Conran, established by noted furniture designer Sir Terence Conran; Francfranc, a Japanese home furnishing brand; and “ amadana,” a home-electronics designer brand.

* Full HD and HD video shooting
o One model (N-04B) shoots HD video and two models (F-06B and SH-07B) shoot Full HD video.
* Wi-Fi access-point capability
o Three models (F-06B, N-04B and N-08B) come with Wi-Fi access-point capability to allow up to four Wi-Fi-enabled notebook PCs or handheld gaming consoles to connect to the Internet or to each other via the phone.



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