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Nokia Free Navigation - the 'making of' video

Tuesday, May 4, 2010

The campaign idea is about the celebration of EVERYONE, EVERYWHERE, finding their way to reach the people and places that matter most. We take delight in the most authentic, playful and at times quirky modes of transport that humans use passionately in their everyday connecting people stories.

This video gives others a glimpse of behind the scenes footage illustrating a little more about our happy navigators and locations of their journey. It is bigger and more anthemic as we show diversity - in locations, vehicles, people, emotions - technology/modern vs traditional, craft, familiar vs unfamiliar.



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