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T-Mobile Offers '2010 Chances To Win' and Consumer Event Experiences as Part of El Llamado del Futbol Campaign

Wednesday, May 19, 2010

Fans Have Chance To Win $25,000 and Meet Former Professional Players at Select T-Mobile Retail Store Locations Over the Coming Weeks.

BELLEVUE, Wash. -- T-Mobile USA, Inc. announced 2010 Chances to Win, a new promotion as part of its El Llamado del Futbol(SM) campaign. 2010 Chances to Win gives consumers the chance to instantly win soccer-themed or cash prizes daily. As part of the promotion, T-Mobile will host retail store events in select U.S. cities where fans can meet some of their beloved soccer legends while creating their own soccer moments with on-site activities.

El Llamado del Futbol connects fans to exciting promotional opportunities, giving them more chances to celebrate and win during this landmark year for soccer. The multifaceted program, which kicked off in March with a national sweepstakes featuring a chance to win one of 10 trips for two to South Africa, continues to offer opportunities for diehard soccer fans to win big.

"This is an exciting time for anyone with a passion for soccer and this is our way of connecting our customers with the game they love," said Mark Stockdale, director of Hispanic marketing for T-Mobile USA. "By hosting meet and greets with soccer legends at our retail stores, we're providing memorable moments and the chance for fans to win amazing prizes, all while enjoying this year's soccer fever."

From May 19 through July 11, consumers will have the chance to enter to win one of 2,010 soccer-themed prizes as well as a grand prize of $25,000. Consumers can visit participating retail stores to secure a game piece that is provided with an in-store demo of the Nokia 5230 Nuron, a phone that combines 3G speeds with a full touch screen and access to downloadable applications, games, and more. With the game piece, consumers can check to see if they are an instant winner online at http://www.tmobilefutbol.com and can increase their chances of winning by entering daily. Each entry will also count as an entry into a drawing for a grand prize of $25,000. Prizes include:

* Grand Prize: $25,000 cash
* (4) $5,000
* (54) Entertainment Centers
* (54) Gaming Consoles
* (54) Nokia Nurons
* (54) Digital Cameras
* (100) T-Mobile $25 Gift Cards
* (189) Soccer Scarves
* (250) Sideline Chairs
* (501) T-shirts
* (750) Backpack & Water Bottle Sets


T-Mobile also will host a series of retail events where soccer fans can come together and celebrate with other fanaticos at select T-Mobile retail locations in five U.S. cities including Los Angeles, Chicago, Miami, New York, and Dallas. Most notably, fans will have the opportunity to meet legendary soccer players including:

* Ramon Morales – Two-time World Cup member of the Mexican National Team and 10-year starter and captain for Mexican Club team, CD Guadalajara
* Ramon Ramirez – Two-time World Cup member of the Mexican National Team, scoring 15 goals and 121 caps for Mexico
* Luis Hernandez – Two-time World Cup member of the Mexican National Team and two-time Mexico Player of the Year
* Carlos "El Pibe" Valderrama – Three-time World Cup captain of the Colombian National Team and two-time South American Footballer of the Year
* Faustino Asprilla – Former Colombian National Team player who played for several club teams throughout Europe and South America
* Alex Aguinaga – All-time cap leader for Ecuador and captain of the 2002 World Cup team who spent 13 years with Mexican Club team Nexaca, winning 3 championships
* Juan Pablo Angel – Former Colombian National Team player Earning 33 caps for Colombia and currently playing for the New York Red Bulls
* Claudio Suarez – Former player and Three-time World Cup member of the Mexican National Team earning 178 caps for Mexico


As part of El Llamado del Futbol, T-Mobile is offering customers original FIFA-themed mobile content and services to personalize their phones and enhance their overall 2010 soccer experience, including wallpapers, games, accessories, applications, and ringtones. In addition, a unique ringtone voiced by the infamous Andres Cantor will be available for fans to download.

During El Llamado del Futbol campaign, customers can visit http://www.tmobilefutbol.com for retail store locations, program details and updates.

El Llamado Del Futbol Instant Win Game and El Llamado Del Futbol $25,000 Sweepstakes: NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. The El Llamado Del Futbol Instant Win Game ("IWG") and El Llamado Del Futbol $25,000 Sweepstakes ("$25,000 Sweeps") are open to legal residents of the 50 United States and D.C. who are 18 years of age or older at time of entry. Void where prohibited. Entry for IWG and $25,000 Sweeps begins at 12:00:01 p.m. ET on May 19, 2010 and ends at 11:59:59 p.m. ET on July 11, 2010. Limit one (1) game play/entry per person, per household and per e-mail address per day. See Official Rules for each promotion, which govern, for how to enter and prize details at www.t-mobilefutbol.com. All prize claims subject to verification. Sponsor: T-Mobile USA, Inc.

3G coverage is not available everywhere. For information about T-Mobile's 3G service, device features, or the offers and services mentioned, see http://www.t-mobile.com.



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