SUNNYVALE, Calif. -- Yahoo! (NASDAQ:YHOO) announced a big new content and marketing program to bring World Cup coverage to vivid life online and offline for its users around the world. As part of the broad program which includes a dedicated and highly customized World Soccer "channel" on the global Yahoo! network, Yahoo! will provide fans with complete coverage of the tournament including customized content across multiple platforms, innovative new products, and special events across the globe.
As hundreds of millions of soccer fans prepare for the world's biggest sporting event, Yahoo! is launching its first global initiative, which features microsites, compelling mobile experiences, fantasy games, and Yahoo! Search tools for more than 20 countries in 12 languages. To find out more, go to Yahoo.com and search for "Yahoo! coverage World Cup 2010."
"The World Cup evokes more passion than any other sporting event in existence, and as the historic 2010 event in South Africa approaches, Yahoo! is rolling out its first global initiative to deliver the most captivating, engaging experience to soccer fans around the world," said David Ko, senior vice president of audience, mobile and local for Yahoo!. "By delivering uninterrupted access to soccer coverage, scores, games, events, and athletes to fans around the world and in their own language, Yahoo! continues to execute on its vision to be the center of people's online lives."
Yahoo! Innovates for the World's Largest Sports Event
Yahoo!'s position as a technology leader continues as it applies innovation to this year's biggest sporting event. The company is providing consumers:
* New Shortcuts in Yahoo! Search results which will launch in more than 25 markets throughout the summer. These Shortcuts will provide rich information such as photos, videos, schedules, live scores, stats, team information and news, right on the Search results page.
* Real-time scores, schedules and breaking news, all of which fans can have at their fingertips by downloading the Yahoo! Toolbar with World Cup coverage. The toolbar can be customized with a country-themed skin to support any competing team.
* Yahoo! Sports World Soccer 2010, a pick'em style fantasy soccer game, which lets fans select winners for each match of the World Cup at us.wc.fantasysports.yahoo.com/world-cup. This is Yahoo!'s largest global launch of a fantasy product. Fans can play the game in 22 countries in 11 languages.
* Yahoo Penalty Shootout, an online game that allows fans to face off in a virtual penalty kick competition. Fans in more than a dozen countries will be able to play the game at sports.yahoo.com/soccer/world-cup/ starting at the end of May. Soccer fans will be able to compete with friends, other fans, and sworn soccer rivals from around the world for a chance to win the Yahoo! Sports Pass, tickets to any four premier sporting events in the world per year for the next four years.
* Predictalot from Yahoo! Labs, a fun experiment that puts the "wisdom of the crowd" about the World Cup to the test. Predictalot lets fans in every country make millions of interesting predictions, like "How many teams from Europe will advance to the quarterfinals? or "Will a country that has never won before win it all this year?"
Yahoo! Keeps Fans Connected With Customized Experiences for PC and Mobile Platforms
Yahoo! continues its tradition of providing fans with seamless online and mobile experiences. Fans can find comprehensive world soccer coverage at (sports.yahoo.com/soccer/world-cup/). Yahoo! enables fans to get breaking news, scores, player stats, live commentary, and video from Yahoo! Sports, the No. 1 online sports destination.
Yahoo!'s coverage includes:
* On-the-ground reporting from South Africa by award-winning writers Dan Wetzel, Martin Rogers, and Les Carpenter.
* "World Soccer Roundup," a daily video news show that will recap top stories and give information on upcoming World Cup events.
* Dirty Tackle, a leading soccer blog from editor Brooks Peck, and contributors Richard Whittall and Ryan Bailey.
Later this month, Yahoo! will launch a comprehensive mobile site covering the World Cup 2010, providing up to the minute scores, schedules, standings, news, player profiles and more. The site will be available in 40 markets, covering 13 languages and accessible across more than 4,500 types of mobile devices. Simply visit http://m.yahoo.com/worldcup from your phone to keep up to date on the latest.
Yahoo! Covers the Globe
For the first time ever, Yahoo! is hosting special events around the globe for soccer-loving fans in Brazil, France, Germany, Italy, Korea, Indonesia, Spain, and the United Kingdom. For the events Yahoo! has teamed with some of the sport's most elite goalkeepers, past and present, to surprise fans worldwide. Yahoo!'s cloud is powering Yahoo!'s Coverage of the World Cup and creating a borderless Yahoo! community on the web for this global event.
Yahoo! Offers Advertisers Unique Opportunities
This year's coverage of the World Cup throughout the Yahoo! network offers new and exciting opportunities for advertising and marketing partners, as well. From co-branding opportunities at Yahoo! offline events through online advertising opportunities at country and international levels, Yahoo! has marketing options to help the world's biggest global brands participate in the excitement.
"Our program is not just about compelling content and amazing experiences that only Yahoo! can offer to our users, but also about the very best integrated marketing in today's digital age," said Yahoo! EVP and CMO Elisa Steele. "Our unique value to advertisers is an unmatched combination of science, art, and scale. And in this case, we are able to offer global scale with quality editorial and fun offline activities and coverage for fans in cities from Berlin to Seoul."
Advertisers or marketers who want to do more with Yahoo! should visit http://advertising.yahoo.com/advertisers.
About Yahoo!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
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