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Bask in World Cup Glory with an Orange phone visor this summer

Friday, June 11, 2010

* Half of Brits would let nothing get in the way of watching England World Cup games
* A quarter say the beach is the ideal World Cup viewing spot
* Enjoy sunkissed football this World Cup with Orange’s mobile phone visors

With World Cup fever gripping football fans across the country, research conducted by Orange* has found nearly half the population (43%) would let nothing get in the way of watching England World Cup games. With 2010 set to be the first truly mobile World Cup, Orange has developed a mobile phone visor** to block out sunlight so games can be enjoyed by passionate fans while sunbathing in a host of outdoor locations – whether on the beach or relaxing in the park.

To make sure no-one misses out on crucial moments in the biggest games, Orange has produced a limited run of mobile phone visors for fans to get their hands on***. Alternatively, Orange has made it easy for people to download the mobile phone visor template at Orange.co.uk so they can have a go at making one themselves.



With its passionate band of expectant supporters, a third (33%) of the nation would rather see England win World Cup glory compared with 11% who would prefer to meet the love of their life while just 6% would prefer to see Britain pull itself out of the recession. With Orange’s Mobile TV service**** and a mobile phone visor, football fans can live and breathe the beautiful game no matter where they are during England matches by watching live games and highlights on their mobile.

For over a quarter (27%) of sun-loving supporters, the beach is the ideal World Cup viewing spot while 16% of fans claim they would escape the indoors to watch games in their garden. Orange’s mobile phone visor makes al fresco viewing possible even in the brightest sunlight meaning fans will never again miss that crucial goal or controversial penalty decision because of glare on the screen.

Steve Wallage, Head of Sport Partnerships and Services for Orange UK said: “Based on the surge in demand for mobile TV during the Ashes last summer, we expect viewing figures could rocket by at least 74% during the World Cup*****. Orange’s mobile phone visors have been designed so fans can watch games wherever they are, whenever they want – just in time for live World Cup matches on ITV1 starting with England vs USA on Saturday 12th June at 7.30pm.”

Orange customers can watch games shown on ITV1 live on their mobiles by purchasing a mobile TV package for £5 per month. Live commentaries, scores, team news, fixtures, match results and more can be also be followed by downloading the free****** Orange World Cup Live app which can be sent to friends and used on any network – text WORLD CUP to 247 to receive a free link to the app and other World Cup goodies.



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