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Telco 2.0 online discussion live, free and open to all

Tuesday, June 22, 2010

Mobile and online subscribers the world over can join leading figures from various branches of the telecoms industry from June 28-30 for a free, live and interactive online discussion on the development of Telco 2.0.

If you have views on cutting-edge Telco 2.0, this is your chance to make your voice heard and take part in the discussion. And it’s free. So why not sign up to Telco 2.0 Best Practice Live! now?

If you do, you can hear Ericsson President and CEO Hans Vestberg's key note on "Strategies for Growth" and shaping the networked society.

Other key industry figures will also take part, covering an agenda which will address services, business models and solutions relating to the development of Telco 2.0.

The event, sponsored by Ericsson and others, will also focus on new business models and how operators should be a part of the new digital economy.

It is the first interactive online video-based event created by boutique analyst and consulting company STL Partners. The company has been conducting similar brainstorming events for the past four years, but this is the first to be conducted exclusively online.

The forum is meant to bring the best examples of how the telecommunications industry is embracing Telco 2.0 – an amalgamation of research and brainstorming designed to foster change in the telecoms and media technology industries – and sharing global best practices and strategies in key areas.

"Even though the number of subscribers is increasing and they are using more data, operators don’t maximize their return on investment," says Fredrik Almqvist, strategic and tactical marketing manager at Ericsson's Business Unit Multimedia. "The Telco 2.0 event will try to answer what they can do in order to get into new value chains and increase top stream revenues.

"For the industry to earn more, it has to expand into other verticals, talk across the industry and use operators' networks. It's really important to drive new revenue streams because the ones that are there today are not going to increase. For example, an internet gaming provider could create a partnership with an operator that allows customers on that operator's network to enjoy a better gaming experience, including the highest possible bandwidth and no latency problems."

The free event will open up a dialog; representatives from Ericsson and other major telecoms players will be online and answering questions from anyone, including operators, journalists, internet players and end users. It will also be a forum to stimulate innovation for operators in order for them to leverage their investments in mobile networks.

Several key Ericsson figures will contribute at the event. Besides Vestberg, these include Staffan Ljung, Director Payment and Analytics, who will talk about mobile money; Nick Wiggin, head of Advertising Strategy & Partnerships, who will speak about mobile advertising, and Magnus Ewerbring, head of Mobile Broadband at Ericsson who will speak about mobile broadband.

Ericsson's own Virtual Multimedia Experience will be presented in an online exhibition area with films and relevant information about what we are doing in this space. Visitors can get updated about Ericsson solutions that address the business and our drive to make our vision of 50 billion connected devices by 2020 a reality.

Telco 2.0 Best Practice Live! will be broadcast to the three geographic regions of the Americas; Asia; and Europe, Middle East and Africa, and all of the materials will be available to watch on demand after the event until the end of September.



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