What is ‘Co-creation’?
Co-creation focuses on facilitating the evolving needs of consumers, content publishers and developers, creating a community and a movement where they come together to personalise, share and continuously evolve and co-create mobile content.
Delivering on the vision that everyone can create
Creations™ delivers upon Sony Ericsson’s ‘Co-creation’ strategy by enabling mobile phone users to create and publish their own content such as video, audio and imaging to be shared, explored and co-created on using content creating mobile applications and tools. Content will no longer be static as Creations™ allows for content creators to produce content on the move from their mobile phone.
It is an open platform accessible using a range of mobile handsets, as well as on the desktop. We are engaging with application developers to deliver the content tools and apps. Developers are invited to join the Creations™ network and play a vital role in enabling co-creation and co-innovation on the mobile web, as the service prepares to support applications in the coming months. As an example, we are already working on an automatic connection to Flickr, the popular photo-sharing service.
Experience Co-Creation at Mobile World Congress
Delegates are invited to experience co-creation in action with Sony Ericsson on Creation Day, Wednesday 17th February 2010, within App Planet in Hall 7. See the power of co-creation as artist and music producer Tom Middleton facilitates a live demonstration of Creations™ in action using content contributed by delegates.
Labels: Sony Ericsson
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