NEW YORK -- For the second year in a row, top executives from the nation's most innovative companies will gather at the PTTOW! Youth Media Summit to discuss current trends and review best practices in marketing to the trillion dollar young adult audience. The invite-only event takes place on April 28-29 at the Ritz-Carlton, Laguna Niguel and will feature conversation across every major industry category with focus on topics such as social media, digital technology, cause marketing and youth culture. Among the participants at this year's PTTOW! are C-level executives and senior marketers from Microsoft, Twitter, Hewlett-Packard, Facebook, Coca-Cola, MySpace, Quiksilver, Nintendo, Motorola, Activision, Pepsi, YouTube, William Morris and Procter & Gamble.
Created by Roman Tsunder, founder and president of Access 360 Media, and Terry Hardy, founder and CEO Sonar Entertainment, PTTOW! provides an intimate and unique setting for attendees to network and engage on topics relevant to the young adult market (P14 34). New for this year's event is the debut PTTOW! Youth Media Survey, the results of which will be released at the conclusion of the conference. The survey taps the collective wisdom of PTTOW! attendees to offer an inside look at the state of the youth market and provide an expert assessment of how smart brands are successfully connecting with this dynamic audience.
"We received a phenomenal response to last year's PTTOW! and are excited to be gathering again for two days of networking and conversation focused on creating meaningful dialogues with the young adult market," said Roman Tsunder, co-chair of PTTOW! "In terms of size and consumer spending, this audience is now the largest in the U.S. and plays a major role in driving the brands and technologies that become market leaders. We're looking forward to reconnecting in person with all of our participants and anticipate a great show."
Connections forged at last year's PTTOW! have generated several new partnerships amongst event participants over the past year with notable deals including:
* The U.S. State Department's partnership with YouTube to build a digital presence for the Iraq National Museum and to help establish the Iraq Technology Task Force.
* Facebook, Pepsi, Edelman joining with the Alliance of Youth Movements to support social change movements around the world. These causes have included one of the world's largest campaigns against a terrorist organization, organized through Facebook by the Colombian-based group One Million Voices Against FARC.
* Quiksilver tapping Access 360 Media for mobile initiatives including the company's Hawaii Big Wave Invitational.
* Roxy's work with the U.S. State Department in support of cultural exchange programs.
For more information on PTTOW! please contact Katy Saeger at 310-597-2337.
About PTTOW!
The PTTOW! Youth Media Summit is an annual, invite-only conference focused on the trillion dollar young adult market. Bringing together the top marketers from the world's most innovative companies, the event serves as a high-level forum for discussing youth media, marketing and culture across every major industry category.
Labels: Motorola , Other mobile phone brands
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