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Leica: Tape cameras buy increasingly less, but they preserve the specific popularity

Tuesday, March 30, 2010

Bulk of users had long ago been foregone the tape cameras, since [tsifrokompakty] are completely accessible on the price, are sufficiently simple in the rotation and make possible for inexperienced photographer to obtain photographs the completely satisfactory qualities, which moreover to conveniently store and to extend in the electronic form. Nevertheless tape cameras still are let out and are developed, in particular the company Of leica continues to produce the cameras Of [m]7 and mR. In the recent interview the President of the American subdivision of company Roger [Khorn] (Horn's Roger) reported that recently sales of the new models of tape cameras (those [M]7 themselves mR) strongly were descended and comprise less than 5% of the total number of apparatuses Of leica of those sold in the USA. In this case it is worthwhile to note that the models produced by the data by brand are oriented exclusively for the professional and semiprofessional market.

A similar dynamics observes the executive director of the British subdivision of the same company, David Bell (David Bell), although he noted that sales in the different parts of the peace are distinguished. In particular, in Britain the apparatuses Of [m]7 and mR compose 6% of all sales M-[serii], i.e., the share of digital models somewhat below, than in the USA. In also the time is noted the presence of the significant second market for tape cameras, on which they are sold on the more obtainable price, and high maintainability makes very prolonged use possible. As Mr. Bell indicated, tape cameras enjoy the greatest popularity in Japan. In this country the use of a precisely tape photograph is unique chip. Furthermore, in the Country of the Rising Sun is a significant purposeful audience, whose basis compose professional photographers, who carry out artistic photograph. In Europe the worshippers of tape cameras also are located and their composition approximately corresponds to Japanese, but in the quantitative sense of them it is much less, although it is more than in the USA.



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