To [evroset]: dynamics and the basic tendencies of the market for retail sales of cell phones RF Tweet

The division of marketing of company “To [evroset]” published the forecast of the market for retail sales of cell phones RF in first quarter 2010. According to the estimation of company, on the retail market RF in the first quarter of 2010 will be sold almost 7 mln. cell phones, which to 24,6% is more than analogous index of 1 quarters of 2009.

In spite of positive data of increase relative to the first quarter of 2009, it is obvious, that market yet was not restored after crisis - specialists continue to observe delay in a quantity of sales dated 2008. Nokia remains leader on the market RF on the sums of the first quarter of 2010. The nearest competitor Of nokia, Samsung, according to our estimations, after losing several percentages in February, in March it could restore (to 36%) the lost positions to the level of January.

The observed situation in the portions of two leaders of market gives understanding the preferences of users during “gender” holidays: Nokia, which has in the rule the row of new models, to the larger degree, cell phones in the form factor of monoblocks, it was more preferably as the gifts for the men; whereas Samsung let out for the market the large number of models, oriented both to the men, and to the women, emphasizing individuality by design and variety of the color solutions both of the housing of telephones and display.

Lg, which occupies the third place on the market for honeycomb [riteyla] RF, increased portion in sales of February and it continued to smoothly increase it in March. The producer Of sony Of ericsson continued to lose positions during entire first block of 2010, which can be explained by the absence in the rule of the producer of the most claimed functional and models of budgetary category. The mean price of cell phone for the first quarter of 2010 was 4 522 rubles, which to 18% is less than analogous index of the first quarter of 2009.

The market for cell phones in the first quarter in terms of money showed insignificant increase in 2,1% in comparison with the analogous period of 2009 and was 31,6 billion rub. The restoration of market in the quantitative expression is caused, including and by the offensive of the period of [respleysmenta] for the telephones, purchased prior to the beginning of crisis, since the average period “of life” of cell phone is approximately 30-36 months.

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